Mary Anne Moffitt

Institutional image: a case study

Dean Kazoleas, Yungwook Kim, Mary Anne Moffitt · Corporate Communications An International Journal · 2001 · 204 citations

Organizations, Culture, Organizational Communication +15

Corporate Image as an Impression Formation Process: Prioritizing Personal, Organizational, and Environmental Audience Factors

Sheryl L. Williams, Mary Anne Moffitt · Journal of Public Relations Research · 1997 · 124 citations

Impression Formation Process, Organizational Characteristic, Consumer Research +19

A Cultural Studies Perspective Toward Understanding Corporate Image: A Case Study of State Farm Insurance

Mary Anne Moffitt · Journal of Public Relations Research · 1994 · 66 citations

Photographic Study, Cultural Intermediation, Business Culture +28

Collapsing and integrating concepts of ‘public’ and ‘image’ into a new theory

Mary Anne Moffitt · Public Relations Review · 1994 · 61 citations

Culture, Public Perception Studies, Social Theory +11

Youth and reading: A survey of leisure reading pursuits of female and male adolescents

Mary Anne Moffitt, Ellen Wartella · Reading Research and Instruction · 1991 · 46 citations

Leisure Study, Education, Adolescence +18