Concepedia
Statistics
Publications
1
Citations
12
H-Index
Active since
2011
Martina Littich is an author specializing in brand architecture, marketing strategy, and business.
Publications per year
2011–2011
Architectural branding as brand communication: Does it contribute to employees' brand commitment?
Ursula Raffelt, Martina Littich, Anton Meyer · Marketing ZFP · 2011 · 12 citations
Business, Marketing, Marketing Management +7
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