Statistics
Publications
5
Citations
253
H-Index
5
Active since
2014
Pattarin Chumnumpan is an author at Bangkok University specializing in management, marketing management, and product development.
Publications per year
2014–2020
5
5
The use of product scarcity in marketing
Xiaohui Shi, Feng Li, Pattarin Chumnumpan · European Journal of Marketing · 2020 · 106 citations · Full text
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