Concepedia

Hitoshi Kawaguchi

HK

1

Publications

55

Citations

1

H-Index

2005

Active since

Affiliations

PATH To Reading(Current)

Hitoshi Kawaguchi is an author at PATH To Reading specializing in behavioral decision making, consumer decision making, and consumer research.

Top concepts

HealthMarketingManagementAdvertisingFood QualityConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive MarketingConsumer Decision Making

Publications per year

2005–2005

1

Publications

1

Relating consumer and trained panels’ discriminative sensitivities using vanilla flavored ice cream as a medium

R. Ishii, Hitoshi Kawaguchi, Michael O’Mahony et al. · Food Quality and Preference · 2005 · 55 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

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