1
Publications
19
Citations
1
H-Index
2022
Active since
Affiliations
Mafalda Pinto Coelho is an author at Instituto Superior Manuel Teixeira Gomes specializing in advertising effectiveness, behavioral decision making, and environmental sustainability.
Top concepts
BusinessMarketingManagementPersuasionAdvertisingGreen MarketingConsumer ResearchInteractive MarketingOrganizational BehaviorCorporate Sustainability
Publications per year
2022–2022
1
1
Mafalda Pinto Coelho, Francisco Cesário, Ana Sabino et al. · Sustainability · 2022 · 19 citations · Full text
Green Marketing, Behavioral Decision Making, Consumer Research +22
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