Concepedia

Anne Moes

AM

4

Publications

93

Citations

4

H-Index

2017

Active since

Affiliations

Amsterdam University of Applied Sciences(Current)

University of Groningen

Radboud University Nijmegen

Anne Moes is an author at Amsterdam University of Applied Sciences specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceBusinessAdvertisingUser ExperienceBehavioral EconomicsCustomer Satisfaction

Publications per year

2017–2022

4

Publications

4

The online appeal of the physical shop: How a physical store can benefit from a virtual representation

Anne Moes, Harry van Vliet · Heliyon · 2017 · 30 citations · Full text

Customer Experience, Customer Satisfaction, Online Appeal +27

In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Anne Moes, Marieke L. Fransen, Bob M. Fennis et al. · Journal of Research in Interactive Marketing · 2021 · 26 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Anne Moes, Marieke L. Fransen, Tibert Verhagen et al. · Psychology and Marketing · 2022 · 26 citations · Full text

Socially Responsible Product, Behavioral Decision Making, Consumer Motivation +26

How location-based messages influence customers' store visit attitudes: an integrative model of message value

Tibert Verhagen, Selmar Meents, Jani Merikivi et al. · International Journal of Retail & Distribution Management · 2021 · 11 citations · Full text

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