Aashish Mehra

Statistics

Publications

Citations

228

H-Index

Active since

2019

Affiliations

Teerthanker Mahaveer University(Current)

Atal Bihari Vajpayee Indian Institute of Information Technology and Management

Aashish Mehra is an author at Teerthanker Mahaveer University specializing in innovation adoption, technology adoption models, and technology adoption.

ORCID

Publications per year

2019–2023

Publications

Determinants of mobile apps adoption among young adults: theoretical extension and analysis

Aashish Mehra, Justin Paul, Rahul Pratap Singh Kaurav · Journal of Marketing Communications · 2020 · 136 citations

Management, Information Systems, Information Technology +17

Determinants of adoption of latest version smartphones: Theory and evidence

Aashish Mehra, Sneha Rajput, Justin Paul · Technological Forecasting and Social Change · 2021 · 56 citations

Management, Information Technology, Marketing +11

Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

Aashish Mehra, Nidhi Mathur, Vaibhav Tripathi · Emerald Emerging Markets Case Studies · 2019 · 18 citations

Social Sciences, Marketing, Marketing Management +15

Finding the combined effect of academic and non-academic performance on management students’ placement: A fuzzy logic approach

Aashish Mehra, Omdeep Gupta, Shwetank Avikal · The International Journal of Management Education · 2023 · 18 citations

Education, Business Administration, Higher Education +11

1–4 of 4