Nermain Al‐Issa

How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait

Nermain Al‐Issa, Nathalie Dens · Journal of Islamic marketing · 2021 · 35 citations

Business, Marketing, Religion +15

Impact of environmental, social, governance, and corporate social responsibility factors on firm’s marketing expenses and firm value: A panel study of US companies

Nermain Al‐Issa, Audil Rashid Khaki, Ammar Jreisat et al. · Cogent Business & Management · 2022 · 34 citations · Full text

Business, Marketing, Strategic Management +17

Masstige buyers: Profile, perceived luxury values and purchase intentions

Nermain Al‐Issa, Piotr Kwiatek, Nathalie Dens · International Journal of Consumer Studies · 2024 · 34 citations · Full text

Business, Marketing, Marketing Management +15

Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions

Nermain Al‐Issa, Marsela Thanasi-Boçe · International Journal of Consumer Studies · 2024 · 19 citations · Full text

Business, Marketing, Supply Chain Management +15

Redefining luxury: exploring the natural connection with sustainability beyond labels

Nermain Al‐Issa · Cogent Business & Management · 2024 · 12 citations · Full text

Business, Marketing, Marketing Management +13