Concepedia

Ronald S. Rubin

RS

Statistics

Publications

3

Citations

125

H-Index

3

Active since

1983

Affiliations

University of Central Florida(Current)

Ronald S. Rubin is an author at University of Central Florida specializing in energy policy, consumer behavior, and consumer research.

Top concepts

Publications per year

1983–2023

3

Publications

3

Geographic information systems as a marketing information system technology

Ronald L. Hess, Ronald S. Rubin, Lawrence A. West · Decision Support Systems · 2003 · 99 citations

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Identifying the energy conscious consumer: The case of the opinion leader

Duane L. Davis, Ronald S. Rubin · Journal of the Academy of Marketing Science · 1983 · 13 citations

, , +9

An exploratory investigation of children's responses to commercial content of television advertising in relation to their stages of cognitive development.

Ronald S. Rubin · Scholarworks (University of Massachusetts Amherst) · 2023 · 13 citations · Full text

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