Concepedia

Jane Omwenga

JO

4

Publications

59

Citations

4

H-Index

2013

Active since

Affiliations

Jomo Kenyatta University of Agriculture and Technology(Current)

Jane Omwenga is an author at Jomo Kenyatta University of Agriculture and Technology specializing in business, management, and brand awareness.

Top concepts

BusinessManagementBrandingMarketingAccountingTechnologyNegotiationProcurementBrand EquityBrand Loyalty

Publications per year

2013–2023

4

Publications

4

Towards Improving the Performance of Women Entrepreneurs in Small and Medium Enterprises in Nairobi County, Kenya: Policy Recommendations

Jane Omwenga, Elegwa Mukulu, Jomo Kenyatta et al. · 2013 · 21 citations

Smes Development, Entrepreneurial Innovation, Entrepreneurial Phenomenon +15

The Impact Of Brand Awareness On Market Brand Performance Of Service Brands: Contextual Consideration of Kenya’s Banking Industry

Peary Kilei, Mike Iravo, Jane Omwenga · European Journal of Business and Management · 2016 · 17 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Contract Management and Procurement Performance of State Corporation in Kenya

Ahmed Jele Hassan, Jane Omwenga · International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o) 2959-7048 (p) · 2023 · 11 citations · Full text

Negotiation, Procurement Policy, Industrial Organization +16

Factors Contributing to Adoption of E-Procurement in County Governments: A Case Study of County Government of Bomet

Ngeno Kipkorir Ronald, Jane Omwenga · International Journal of Academic Research in Business and Social Sciences · 2015 · 10 citations · Full text

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