Concepedia

Peary Kilei

PK

1

Publications

17

Citations

1

H-Index

2016

Active since

Peary Kilei is an author specializing in brand equity, brand management, and digital marketing.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2016–2016

1

Publications

1

The Impact Of Brand Awareness On Market Brand Performance Of Service Brands: Contextual Consideration of Kenya’s Banking Industry

Peary Kilei, Mike Iravo, Jane Omwenga · European Journal of Business and Management · 2016 · 17 citations

Digital Marketing, Consumer Research, Brand Strategy +18

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