Concepedia
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Publications
1
Citations
42
H-Index
Active since
2011
Mahsa Khoshpanjeh is an author specializing in marketing strategy, brand development, and consumer research.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior
Publications per year
2011–2011
Evaluation of the effects of product involvement facets on brand loyalty
Kambiz Heidarzadeh Hanzaee, Mahsa Khoshpanjeh, Afshin Rahnama · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 42 citations · Full text
Customer Satisfaction, Consumer Motivation, Product Involvement +19
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