Concepedia
Statistics
Publications
3
Citations
148
H-Index
Active since
2017
Affiliations
Bowling Green State University(Current)
University of Scranton
Peter Andersen is an author at Bowling Green State University specializing in business, marketing, and consumer behavior.
Publications per year
2017–2019
Examining impacts of negative reviews and purchase goals on consumer purchase decision
Fei L. Weisstein, Lei Song, Peter Andersen et al. · Journal of Retailing and Consumer Services · 2017 · 95 citations
Business, Marketing, Marketing Management +15
The role of external reference price in pay-what-you-want pricing: An empirical investigation across product types
Fei L. Weisstein, Pilsik Choi, Peter Andersen · Journal of Retailing and Consumer Services · 2019 · 32 citations
Business, Economics, Marketing +13
Consumer response to marketing channels: A demand-based approach
Peter Andersen, Fei L. Weisstein, Lei Song · Journal of Marketing Channels · 2019 · 21 citations · Full text
Business, Marketing, Marketing Management +13
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