Statistics
Publications
2
Citations
2.6K
H-Index
2
Active since
1985
Affiliations
New York University(Current)
Evelyn G. Gutman is an author at New York University specializing in relationship marketing, customer interaction management, and service quality.
Publications per year
1985–1985
2
2
A Role Theory Perspective on Dyadic Interactions: The Service Encounter
Michael R. Solomón, Carol Surprenant, John A. Czepiel et al. · Journal of Marketing · 1985 · 1.6K citations
A Role Theory Perspective on Dyadic Interactions: The Service Encounter
Michael R. Solomón, Carol Surprenant, John A. Czepiel et al. · Journal of Marketing · 1985 · 911 citations
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