Concepedia

Bruno Busacca

BB

Statistics

Publications

10

Citations

626

H-Index

10

Active since

2005

Affiliations

Bocconi University(Current)

Bruno Busacca is an author at Bocconi University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorService QualityCustomer SatisfactionAdvertisingMarketing InsightsHospitality Marketing

Publications per year

2005–2017

10

Publications

10

Understanding the relationship between attribute performance and overall satisfaction

Bruno Busacca, Giovanna Padula · Marketing Intelligence & Planning · 2005 · 169 citations

Total Quality Management, Customer Satisfaction, Customer Experience +18

Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances

Alessandro Arbore, Bruno Busacca · Journal of Retailing and Consumer Services · 2009 · 143 citations

Customer Experience, Customer Satisfaction, Service Quality +7

The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations

Zachary Estes, Luisa Brotto, Bruno Busacca · Journal of Business Research · 2017 · 80 citations

Marketing, Affective Design, Product Experience +13

Rejuvenating importance‐performance analysis

Alessandro Arbore, Bruno Busacca · Journal of service management · 2011 · 64 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +20

How Do Financial Constraints Affect Creativity?

Irene Scopelliti, Paola Cillo, Bruno Busacca et al. · Journal of Product Innovation Management · 2013 · 58 citations

Product Repair, Behavioral Decision Making, Creative Computing +15

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