Concepedia

Yuni Istanto

YI

4

Publications

204

Citations

4

H-Index

2019

Active since

Affiliations

Universitas Pembangunan Nasional Veteran Yogyakarta(Current)

Yuni Istanto is an author at Universitas Pembangunan Nasional Veteran Yogyakarta specializing in media marketing, business, and social media.

Top concepts

BusinessMarketingManagementSocial MediaMedia MarketingInnovation AdoptionArtsTourismTourism DemandTourism Supply

Publications per year

2019–2022

4

Publications

4

Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model

Mohamad Irhas Effendi, Dyah Sugandini, Yuni Istanto · Journal of Asian Finance Economics and Business · 2020 · 161 citations · Full text

Innovation Adoption, Media Innovation, Social Marketing +17

Technology-Organization-Environment Model and Technology Acceptance Model in Adoption of Social Media Marketing on SMEs Tourism

Dyah Sugandini, Mohamad Irhas Effendi, Yuni Istanto et al. · Journal of Environmental Management and Tourism · 2019 · 19 citations

Customer Satisfaction, Tourism Supply, Innovation Adoption +17

E-Learning System Success Adoption in Indonesia Higher Education

Dyah Sugandini, Garaika, Yuni Istanto · Academic Journal of Interdisciplinary Studies · 2022 · 13 citations · Full text

The Influence of Internal Marketing on Internal Service Quality Mediated by Job Satisfaction and Employee Loyalty

Sulaiman Helmi, Mohammad Suyanto, Mohamad Irhas Effendi et al. · 2022 · 11 citations · Full text

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