Concepedia

Sulaiman Helmi

SH

4

Publications

77

Citations

4

H-Index

2022

Active since

Affiliations

Universitas Bina Darma(Current)

Sulaiman Helmi is an author at Universitas Bina Darma specializing in management, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementCustomer SatisfactionBrandingAdvertisingBrand EquityCommunicationBrand StrategyBrand Awareness

Publications per year

2022–2023

4

Publications

4

The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision

Sulaiman Helmi, Sunda Ariana, Lalu Supardin · 2022 · 40 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

Effect of Job Satisfaction on Service Quality mediated by Lecturer Performance at State Universities

Muhammad Asriadi, Sulaiman Helmi, Gulzhaina K. Kassymova et al. · 2022 · 13 citations · Full text

Customer Satisfaction Mediates the Influence of Service Quality on Customer Loyalty in Islamic Banks

Bakti Setyadi, Sulaiman Helmi, Syed Mohamad · International Journal of Islamic Business and Economics (IJIBEC) · 2023 · 13 citations · Full text

Total Quality Management, Customer Satisfaction, Service Quality +12

The Influence of Internal Marketing on Internal Service Quality Mediated by Job Satisfaction and Employee Loyalty

Sulaiman Helmi, Mohammad Suyanto, Mohamad Irhas Effendi et al. · 2022 · 11 citations · Full text

Rows per page

1–4 of 4