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Yun Wang

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1

Publications

29

Citations

1

H-Index

2023

Active since

Affiliations

Carleton University(Current)

Yun Wang is an author at Carleton University specializing in customer satisfaction, behavioral decision making, and interactive marketing.

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Publications per year

2023–2023

1

Publications

1

Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance

Yun Wang, Bo Yu, Jing Chen · Electronic Commerce Research · 2023 · 29 citations

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