Concepedia

Yasmin Alodin

YA

Statistics

Publications

1

Citations

120

H-Index

1

Active since

2019

Affiliations

Universiti Sains Malaysia(Current)

Yasmin Alodin is an author at Universiti Sains Malaysia specializing in consumer buying behavior, brand image, and purchase intention analysis.

Publications per year

2019–2019

1

Publications

1

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility

Phaik Nie Chin, Salmi Mohd Isa, Yasmin Alodin · Journal of Marketing Communications · 2019 · 120 citations

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