Phaik Nie Chin

Muslim tourist perceived value: a study on Malaysia Halal tourism

Salmi Mohd Isa, Phaik Nie Chin, Nurul Ulfah Mohammad · Journal of Islamic marketing · 2018 · 139 citations

Customer Satisfaction, Tourism Management, Tourism Performance +17

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility

Phaik Nie Chin, Salmi Mohd Isa, Yasmin Alodin · Journal of Marketing Communications · 2019 · 117 citations

Determinants of financial resilience: insights from an emerging economy

Fazelina Sahul Hamid, Yiing Jia Loke, Phaik Nie Chin · Journal of Social and Economic Development · 2023 · 66 citations · Full text

Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia

Salmi Mohd Isa, Grace Sze Sze Lim, Phaik Nie Chin · International Journal of Pharmaceutical and Healthcare Marketing · 2019 · 45 citations

Family Medicine, Customer Satisfaction, Mediating Role +27

The ascension of executives' tenure, corporate risk-taking and corporate performance: evidence from Malaysia

Osama F. Atayah, Khakan Najaf, Ravichandran K. Subramaniam et al. · Asia-Pacific Journal of Business Administration · 2021 · 26 citations

Firm Performance, Financial Risk Management, Corporate Risk-taking +20