Concepedia

Oula Bayarassou

OB

Statistics

Publications

2

Citations

128

H-Index

2

Active since

2017

Affiliations

Qatar University(Current)

Oula Bayarassou is an author at Qatar University specializing in consumer research, brand development, and brand strategy.

Top concepts

MarketingManagementPsychologyBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2017–2020

2

Publications

2

“Fight or flight”: coping responses to brand hate

Oula Bayarassou, Imène Becheur, Pierre Valette‐Florence · Journal of Product & Brand Management · 2020 · 89 citations

Customer Satisfaction, Social Psychology, Consumer Research +20

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imène Becheur, Oula Bayarassou, Hela Ghrib · Global Business Review · 2017 · 39 citations

Brand Equity, Brand Personality, Personal Branding +15

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