Concepedia

Hope Corrigan

HC

5

Publications

115

Citations

5

H-Index

2008

Active since

Affiliations

Loyola University Maryland(Current)

Hope Corrigan is an author at Loyola University Maryland specializing in education, management, and marketing.

Top concepts

EducationMarketingManagementLearningMarketing StrategyIntegrated MarketingInteractive MarketingDesignGradingTourism

Publications per year

2008–2014

5

Publications

5

How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions

Hope Corrigan, Georgiana Crăciun, Allison M. Powell · Marketing Education Review · 2014 · 30 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +21

Designing a Marketing Course With Field Site Visits

Doris Van Doren, Hope Corrigan · Journal of Marketing Education · 2008 · 28 citations

Marketing Course, Field Site Visits, Interactive Marketing +14

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

Georgiana Crăciun, Hope Corrigan · Journal of Marketing Education · 2009 · 27 citations

Integrative Learning, Brand Strategy, Education +20

Optimizing Student Learning: Examining the Use of Presentation Slides

Judy Strauss, Hope Corrigan, Charles F. Hofacker · Marketing Education Review · 2011 · 20 citations

Instructional Design, Cognitive Science, Bullet Points +14

Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation

Hope Corrigan, Georgiana Crăciun · Marketing Education Review · 2013 · 10 citations

Student-written Exams, Exam Stress, Educational Psychology +16

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