Concepedia

Georgiana Crăciun

GC

10

Publications

923

Citations

10

H-Index

2009

Active since

Affiliations

Duquesne University(Current)

Loyola University Maryland

University of Seoul

Georgiana Crăciun is an author at Duquesne University specializing in communication, marketing, and social sciences.

Top concepts

CommunicationMarketingManagementSocial SciencesSocial InfluenceArtsConsumer ResearchInteractive MarketingBehavioral Decision MakingPersuasion

Publications per year

2009–2020

10

Publications

10

When does electronic word-of-mouth matter? A study of consumer product reviews

Jason Q. Zhang, Georgiana Crăciun, Dongwoo Shin · Journal of Business Research · 2010 · 537 citations

Marketing, Customer Satisfaction, Online Customer Behavior +12

Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects

Georgiana Crăciun, Kelly Moore · Computers in Human Behavior · 2019 · 103 citations

Emotion Effects, Trust Metric, Online Customer Behavior +15

Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case

Kelly Moore, Georgiana Crăciun · Psychological Reports · 2020 · 88 citations

Exponential Increase, Instagram Case, Digital Marketing +30

Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone

Georgiana Crăciun, Wenqi Zhou, Zhe Shan · Decision Support Systems · 2019 · 79 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +15

How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions

Hope Corrigan, Georgiana Crăciun, Allison M. Powell · Marketing Education Review · 2014 · 30 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +21

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