Concepedia

Allen Z. Reich

AZ

8

Publications

226

Citations

8

H-Index

1993

Active since

Affiliations

Northern Arizona University(Current)

University of Houston

Allen Z. Reich is an author at Northern Arizona University specializing in business, hospitality management, and management.

Top concepts

BusinessMarketingManagementHospitality ManagementConsumer ResearchHospitalityBrand EquityCommunicationConsumer BehaviorHospitality Industry

Publications per year

1993–2022

8

Publications

8

An Explanation and Illustration of Cluster Analysis for Identifying Hospitality Market Segments

Claudia Jurowski, Allen Z. Reich · Journal of Hospitality & Tourism Research · 2000 · 69 citations

Marketing Analytics, Customer Satisfaction, Hospitality Market Segments +23

The Impact of Product and Service Quality on Brand Loyalty

Allen Z. Reich, Ken W. McCleary, Yodmanee Tepanon et al. · Journal of Foodservice Business Research · 2005 · 56 citations

Marketing, Customer Satisfaction, Brand Equity +13

Applied economics of hospitality production: reducing costs and improving the quality of decisions through economic analysis

Allen Z. Reich · International Journal of Hospitality Management · 1993 · 23 citations

Economics, Applied Economics, Hospitality Production +7

The influence of social responsibility image relative to product and service quality on brand loyalty: an exploratory study of quick-service restaurants.

Allen Z. Reich, Yueying Xu, Ken W. McCleary · Florida International University Digital Commons (Florida International University) · 2010 · 22 citations · Full text

Socially Responsible Product, Consumer Research, Brand Strategy +20

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

Dai Wen-bin, Allen Z. Reich · Asia Pacific Journal of Marketing and Logistics · 2022 · 22 citations

Customer Satisfaction, Socially Responsible Product, Consumer Research +21

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