Concepedia

Dai Wen-bin

DW

1

Publications

22

Citations

1

H-Index

2022

Active since

Affiliations

Tianjin University of Science and Technology(Current)

Dai Wen-bin is an author at Tianjin University of Science and Technology specializing in trust, brand strategy, and consumer research.

Top concepts

ArtsTrustBusinessMarketingManagementBrand EquityCommunicationBrand StrategyBrand AwarenessBrand Management

Publications per year

2022–2022

1

Publications

1

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

Dai Wen-bin, Allen Z. Reich · Asia Pacific Journal of Marketing and Logistics · 2022 · 22 citations

Customer Satisfaction, Socially Responsible Product, Consumer Research +21

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