Concepedia

Zubair Nawaz

ZN

5

Publications

201

Citations

5

H-Index

2020

Active since

Affiliations

Huazhong University of Science and Technology(Current)

National Defence University

Zubair Nawaz is an author at Huazhong University of Science and Technology specializing in management, business, and technology.

Top concepts

BusinessManagementMarketingTechnologySocial InnovationCustomer SatisfactionOrganizational BehaviorArtsCultureStrategy

Publications per year

2020–2023

5

Publications

5

Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective

Asif Ali Safeer, Yuanqiong He, Lin Yuan-yuan et al. · International Journal of Emerging Markets · 2021 · 79 citations

Customer Satisfaction, International Marketing, Consumer Research +17

Revisiting dynamic capability for organizations' innovation types

Aboobucker Ilmudeen, Yukun Bao, Ibraheem M. Alharbi et al. · European Journal of Innovation Management · 2020 · 55 citations

Education, Innovation Management, Industrial Organization +17

Past Trends and Future Directions in Green Human Resource Management and Green Innovation: A Bibliometric Analysis

Asra Faheem, Zubair Nawaz, Masood Ahmed et al. · Sustainability · 2023 · 30 citations · Full text

United Arab Emirates, Engineering, Saudi Arabia +22

Freelancers as Part-time Employees: Dimensions of FVP and FJS in E-Lancing Platforms

Zubair Nawaz, Jing Zhang, Rafiq Mansoor et al. · South Asian Journal of Human Resources Management · 2020 · 20 citations

Customer Satisfaction, Human Resource Management, Economic Value +24

The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?

Nilesh Kumar, Zubair Nawaz, Pavitra Samerguy · International Journal of Pharmaceutical and Healthcare Marketing · 2023 · 17 citations

Rows per page

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