Concepedia

Donald Ngwe

DN

Statistics

Publications

10

Citations

320

H-Index

10

Active since

2017

Affiliations

Microsoft (United States)(Current)

Harvard University

Microsoft (Finland)

Dana-Farber/Harvard Cancer Center

Microsoft Research (United Kingdom)

Donald Ngwe is an author at Microsoft (United States) specializing in business, business economics, and e-commerce retailing.

ORCID

Publications per year

2017–2024

10

Publications

10

Using LLMs for Market Research

James Brand, Ayelet Israeli, Donald Ngwe · SSRN Electronic Journal · 2023 · 164 citations · Full text

, , +14

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Donald Ngwe, Kris Ferreira, Thales Teixeira · Journal of Marketing Research · 2019 · 36 citations

, , +17

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions

Donald Ngwe · Marketing Science · 2017 · 26 citations

, , +16

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Chaitanya Bandi, Antonio Moreno, Donald Ngwe et al. · SSRN Electronic Journal · 2018 · 18 citations · Full text

, , +14

Measuring the Impact of AI on Information Worker Productivity

Benjamin Edelman, Donald Ngwe, Sida Peng · SSRN Electronic Journal · 2023 · 16 citations · Full text

, , +12

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