Heeseung Andrew Lee

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Active since

2021

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Heeseung Andrew Lee is an author at Korea Advanced Institute of Science and Technology specializing in marketing management, online consumer behavior, and marketing.

ORCID

Publications per year

2021–2023

Publications

Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales

Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun et al. · Information Systems Research · 2021 · 29 citations

Business, Marketing, Marketing Management +17

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment

Anindya Ghose, Heeseung Andrew Lee, Kihwan Nam et al. · Journal of Marketing Research · 2023 · 21 citations

Business, Marketing, Marketing Management +14

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