Concepedia

Chueh-Chu Ou

CO

Statistics

Publications

2

Citations

217

H-Index

2

Active since

2014

Affiliations

Hsiuping University of Science and Technology(Current)

Chueh-Chu Ou is an author at Hsiuping University of Science and Technology specializing in marketing insights, management, and marketing.

Top concepts

BusinessMarketingManagementMarketing InsightsArtsCommunicationMedia MarketingUser ExperienceGlobal MarketingSocial Influence

Publications per year

2014–2022

2

Publications

2

Internal market orientation, market capabilities and learning orientation

Shyh-Rong Fang, En‐Chi Chang, Chueh-Chu Ou et al. · European Journal of Marketing · 2014 · 183 citations

Internal Market Orientation, Relationship Marketing, International Management +15

A Study on the Influence of Conformity Behaviors, Perceived Risks, and Customer Engagement on Group Buying Intention: A Case Study of Community E-Commerce Platforms

Chueh-Chu Ou, Kuan-Liang Chen, Wei‐Kuo Tseng et al. · Sustainability · 2022 · 34 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Rows per page

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