Wei‐Kuo Tseng

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Active since

2020

Affiliations

National Taichung University of Science and Technology(Current)

Wei‐Kuo Tseng is an author at National Taichung University of Science and Technology specializing in interactive marketing, management, and marketing.

ORCID

Top concepts

MarketingManagementConsumer ResearchDigital MarketingInteractive MarketingArtsBusinessEngineeringSearch CostsCommunication

Publications per year

2020–2022

Publications

A Study on the Influence of Conformity Behaviors, Perceived Risks, and Customer Engagement on Group Buying Intention: A Case Study of Community E-Commerce Platforms

Chueh-Chu Ou, Kuan-Liang Chen, Wei‐Kuo Tseng et al. · Sustainability · 2022 · 34 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

The Recommending Agricultural Product Sales Promotion Mode in E-Commerce Using Reinforcement Learning with Contextual Multiarmed Bandit Algorithms

Wei‐Kuo Tseng, Jia‐You Hsieh, Chao-Jen Chang et al. · Mathematical Problems in Engineering · 2020 · 13 citations · Full text

Engineering, Behavioral Decision Making, Digital Marketing +17

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