Veeva Mathew

Direct and indirect effect of brand experience on true brand loyalty: role of involvement

Veeva Mathew, Sam Thomas · Asia Pacific Journal of Marketing and Logistics · 2018 · 69 citations

Business, Marketing, Marketing Management +16

Loyalty intentions

Veeva Mathew, Rofin Thirunelvelikaran Mohammed Ali, Sam Thomas · Journal of Indian Business Research · 2014 · 18 citations

Business, Marketing, Marketing Management +16

Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity

Veeva Mathew, Sam Thomas, Joseph I. Injodey · Econstor (Econstor) · 2012 · 18 citations · Full text

Business, Marketing, Marketing Management +13