Concepedia

Nwaizugbo C. Ireneus

NC

Statistics

Publications

1

Citations

10

H-Index

1

Active since

2013

Nwaizugbo C. Ireneus is an author specializing in international marketing, brand management, and consumer decision making.

Top concepts

BrandingBusinessMarketingManagementAdvertisingBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer Behavior

Publications per year

2013–2013

1

Publications

1

Effects of Intrinsic and Extrinsic Product Cues on Consumers' Purchase Intention: A Study of Alcoholic Beverage Consumers in a Developing Country Metropolitan City

Edwin Chukwuemeka Idoko, Anayo D. Nkamnebe, Nwaizugbo C. Ireneus et al. · Researchers World – Journal of Arts Science & Commerce · 2013 · 10 citations

International Marketing, Consumer Study, Consumer Research +19

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