Norita Ahmad

Social media adoption and its impact on firm performance: the case of the UAE

Syed Zamberi Ahmad, Abdul Rahim Abu Bakar, Norita Ahmad · International Journal of Entrepreneurial Behaviour & Research · 2018 · 367 citations

Business, Information Systems, Management Information Systems +15

Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

Syed Zamberi Ahmad, Norita Ahmad, Abdul Rahim Abu Bakar · Telematics and Informatics · 2017 · 185 citations

Business, Entrepreneurship, Performance Management +9

Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation

Ki-Chan Nam, Jeff Baker, Norita Ahmad et al. · Decision Support Systems · 2019 · 172 citations

Social Sciences, Communication, Marketing +13

Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM)

Ki-Chan Nam, Jeff Baker, Norita Ahmad et al. · Information Systems Frontiers · 2018 · 144 citations

Business, Marketing, Marketing Management +12

An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs

Syed Zamberi Ahmad, Abdul Rahim Abu Bakar, Norita Ahmad · The International Journal of Management Education · 2017 · 116 citations

Management, Entrepreneurship, Hospitality Management +12