Sasichakorn Wongsaichia

Influences of Green Eating Behaviors Underlying the Extended Theory of Planned Behavior: A Study of Market Segmentation and Purchase Intention

Sasichakorn Wongsaichia, Phaninee Naruetharadhol, Johannes Schrank et al. · Sustainability · 2022 · 47 citations · Full text

Business, Marketing, Marketing Management +17

Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia

Sirimonbhorn Thipsingh, Wutthiya Aekthanate Srisathan, Sasichakorn Wongsaichia et al. · Cogent Social Sciences · 2022 · 31 citations · Full text

Management, Marketing, Tourism Management +17

The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income

Wutthiya Aekthanate Srisathan, Sasichakorn Wongsaichia, Nathateenee Gebsombut et al. · Sustainability · 2023 · 27 citations · Full text

Business, Marketing, Marketing Management +17

Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation

Teerapong Pienwisetkaew, Peerapong Wongthahan, Phaninee Naruetharadhol et al. · Sustainability · 2022 · 24 citations · Full text

Public Health, Health Behavior, Marketing +16

Towards Sustainable Retirement Planning of Wageworkers in Thailand: A Qualitative Approach in Behavioral Segmentation and Financial Pain Point Identification

Chavis Ketkaew, Martine Van Wouwe, Ann Jorissen et al. · Risks · 2022 · 22 citations · Full text

Public Affairs, Social Policy, Aging Policy +13