Woon Kian Chong

Statistics

Publications

Citations

674

H-Index

Active since

2010

Affiliations

Xi’an Jiaotong-Liverpool University(Current)

University of Greater Manchester

Sungkyul University

Woon Kian Chong is an author at Xi’an Jiaotong-Liverpool University specializing in marketing management, business-to-business e-commerce, and business.

Publications per year

2010–2023

Publications

A systematic literature review of the capabilities and performance metrics of supply chain resilience

Han Yu, Woon Kian Chong, Dong Li · International Journal of Production Research · 2020 · 338 citations

Management, Operations Management, Supply Chain Management +17

E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

Woon Kian Chong, Dong Bian, Nan Zhang · Journal of Marketing Management · 2015 · 84 citations

Management, Marketing, Marketing Management +12

B2B e‐marketplace: an e‐marketing framework for B2B commerce

Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston et al. · Marketing Intelligence & Planning · 2010 · 77 citations

Business, Management Information Systems, Marketing Management +17

Development of a business‐to‐business critical success factors (B2B CSFs) framework for Chinese SMEs

Woon Kian Chong, Mathew Shafaghi, Boon Leing Tan · Marketing Intelligence & Planning · 2011 · 66 citations

Business, Marketing, Marketing Management +13

The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

Woon Kian Chong, Ka Lok Man, Mucheol Kim · Enterprise Information Systems · 2016 · 43 citations

Business, Marketing, Marketing Management +8

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