Concepedia

Christopher Woollaston

CW

Statistics

Publications

1

Citations

75

H-Index

1

Active since

2010

Affiliations

University of Greater Manchester(Current)

Christopher Woollaston is an author at University of Greater Manchester specializing in small business marketing, interactive marketing, and integrated marketing.

Top concepts

BusinessMarketingE-businessManagementGlobal MarketingDigital MarketingMarketing InsightsMarketing StrategyIntegrated MarketingBusiness Applications

Publications per year

2010–2010

1

Publications

1

B2B e‐marketplace: an e‐marketing framework for B2B commerce

Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston et al. · Marketing Intelligence & Planning · 2010 · 75 citations

B2b Commerce, Business-to-business Research, Digital Marketing +20

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