Vera Herédia-Colaço

Hosting in turbulent times: Hoteliers’ perceptions and strategies to recover from the Covid-19 pandemic

Vera Herédia-Colaço, Helena Rodrigues · International Journal of Hospitality Management · 2021 · 50 citations · Full text

Tourism Management, Turbulent Times, Covid-19 Pandemic +8

Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity

Vera Herédia-Colaço, Rita Coelho do Vale · Journal of Business Ethics · 2016 · 29 citations

Moral Philosophy, Ethical Claims, Business +6

Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

Vera Herédia-Colaço, Rita Coelho do Vale, Sofia Berto Villas‐Boas · Journal of Business Ethics · 2017 · 28 citations

Marketing, Customer Satisfaction, Consumer Study +10

Pro-environmental messages have more effect when they come from less familiar brands

Vera Herédia-Colaço · Journal of Product & Brand Management · 2022 · 26 citations · Full text

Socially Responsible Product, Green Marketing, Consumer Uncertainty +25

COVID-19 and sustainability in textile, apparel and fashion use: An assessment of trends

Walter Leal Filho, Maria Alzira Pimenta Dinis, Arminda Paço et al. · Textile Research Journal · 2022 · 14 citations · Full text

Sustainable Consumption, Engineering, Sustainable Supply Chain Management +18