3
Publications
139
Citations
3
H-Index
1964
Active since
Affiliations
The University of Texas at Austin(Current)
Larry Light is an author at The University of Texas at Austin specializing in management of technology, management, and brand equity.
Top concepts
BusinessMarketingManagementTelevisionBrand EquityEye TrackingBrand StrategyBrand AwarenessSocial SciencesBrand Management
Publications per year
1964–1999
3
3
Eye movements and TV viewing in children
Egon G. Guba, Willavene Wolf, Sybil de Groot et al. · AV communication review · 1964 · 26 citations
Rows per page
1–3 of 3