Statistics
Publications
2
Citations
364
H-Index
2
Active since
2016
Affiliations
University of North Texas(Current)
Erick Mas is an author at University of North Texas specializing in international business, international expansion, and business.
Publications per year
2016–2019
2
2
Toward a 7-P framework for international marketing
Justin Paul, Erick Mas · Journal of Strategic Marketing · 2019 · 268 citations
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