Brenda Gainer - Concepedia

Author

Brenda Gainer

York University

Also Known As

B. Gainer, Brenda Gainer

Publications

Citations

H-Index

Concepts

All Affiliations

York University University of Guelph

About

Brenda Gainer is an author at York University specializing in marketing, management, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	5	5	479
2	Management	5	5	507
3	Business	4	4	594
4	Education	3	3	160
5	Social Sciences	2	2	93

Brenda Gainer

Publications

968

Citations

H-Index

Page 1

	Year	Citations
The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations Brenda Gainer, Paulette Padanyi Journal of Business Research Business CultureBusinessMarket-oriented ActivitiesMarket-oriented CultureOrganizational Culture	2004	244
Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance Brenda Gainer, Paulette Padanyi International Journal of Nonprofit and Voluntary Sector Marketing Customer SatisfactionMarket OrientationNonprofit OrganisationsBrand StrategyManagement	2002	179
Ritual and relationships: Interpersonal influences on shared consumption Brenda Gainer Journal of Business Research CultureConsumer CultureSocial BehaviorConsumerismConsumer Research	1995	132
Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration Paulette Padanyi, Brenda Gainer The Journal of Marketing Theory and Practice Marketing AnalyticsCustomer SatisfactionMarket OrientationNonprofit SectorCompetitive Advantage	2004	112
Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors Eileen Fischer, Julia Bristor, Brenda Gainer ACR North American Advances Exploratory StudyOnline Customer BehaviorSocial MediaEscaping CommunitySocial Computing	1996	81
An empirical investigation of the role of involvement with a gendered product Brenda Gainer Psychology and Marketing Gendered PerceptionConsumer ResearchArts AttendanceArts ManagementQueer Theory	1993	76
Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management Paulette Padanyi, Brenda Gainer Corporate Reputation Review PhilanthropyPeer ReputationNonprofit Sector ManagementReputation ManagementManagement	2003	59
Baby Showers: a Rite of Passage in Transition Eileen Fischer, Brenda Gainer ACR North American Advances Sexual CulturesFemale InfanticideTheatreEarly Childhood DevelopmentBaby Showers	1993	44
I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities Eileen Fischer, Brenda Gainer GCB - Gender and Consumer Behavior Volume CultureSocial IdentityGender IdentityGender TheoryFeminist Scholarship	1991	17
To Buy Or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties Brenda Gainer, Eileen Fischer ACR North American Advances Female RitualTransactional SexGender StudiesHome Shopping PartiesMarketing	1991	13

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