Concepedia

Brenda Gainer

BG

Statistics

Publications

11

Citations

973

H-Index

11

Active since

1991

Affiliations

York University(Current)

University of Guelph

Brenda Gainer is an author at York University specializing in business, social sciences, and marketing.

Publications per year

1991–2004

11

Publications

11

The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations

Brenda Gainer, Paulette Padanyi · Journal of Business Research · 2004 · 248 citations

Business, Nonprofit Management, Organization Studies +11

Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance

Brenda Gainer, Paulette Padanyi · International Journal of Nonprofit and Voluntary Sector Marketing · 2002 · 179 citations

Business, Marketing, Marketing Management +6

Ritual and relationships: Interpersonal influences on shared consumption

Brenda Gainer · Journal of Business Research · 1995 · 133 citations

Social Sciences, Social Psychology, Interpersonal Communication +11

Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration

Paulette Padanyi, Brenda Gainer · The Journal of Marketing Theory and Practice · 2004 · 112 citations

Business, Marketing, Nonprofit Management +8

Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors

Eileen Fischer, Julia M. Bristor, Brenda Gainer · ACR North American Advances · 1996 · 81 citations

Business, Communication, Marketing +14

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