Su-Houn Liu

Impact of media richness and flow on e-learning technology acceptance

Su-Houn Liu, Hsiu-Li Liao, Jean A. Pratt · Computers & Education · 2009 · 572 citations

E-learning, Technology Acceptance Model, User Acceptance +9

An exploratory study of product placement in social media

Su-Houn Liu, Chen-Huei Chou, Hsiu-Li Liao · Internet Research · 2015 · 60 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Development of a Patent Retrieval and Analysis Platform – A hybrid approach

Su-Houn Liu, Hsiu-Li Liao, Shih‐Ming Pi et al. · Expert Systems with Applications · 2010 · 47 citations

Patent Retrieval, Patent Prosecution, Information Retrieval +7

Factors influencing the behavior of online group-buying in Taiwan

Shih‐Ming Pi, Hsiu-Li Liao, Su-Houn Liu et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 34 citations · Full text

Customer Satisfaction, Group Phenomenon, Digital Marketing +17

Service Quality between e-Government Users and Administrators

Yu-Hsieh Sung, Su-Houn Liu, Hsiu-Li Liao et al. · I-WAYS Digest of Electronic Commerce Policy and Regulation · 2009 · 29 citations · Full text

Bureaucracy, Public Policy, Service Quality +11