Concepedia

Hsiu-Li Liao

HL

12

Publications

1.3K

Citations

11

H-Index

2007

Active since

Affiliations

Chung Yuan Christian University(Current)

College of Charleston

Hsiu-Li Liao is an author at Chung Yuan Christian University specializing in communication, interactive marketing, and marketing.

Top concepts

MarketingCommunicationConsumer ResearchInteractive MarketingArtsManagementSocial MediaBusinessUser ExperienceConsumer Behavior

Publications per year

2007–2021

12

Publications

12

Impact of media richness and flow on e-learning technology acceptance

Su-Houn Liu, Hsiu-Li Liao, Jean A. Pratt · Computers & Education · 2009 · 572 citations

E-learning, Technology Acceptance Model, User Acceptance +9

The role of experience and innovation characteristics in the adoption and continued use of e-learning websites

Hsiu-Li Liao, Hsi‐Peng Lu · Computers & Education · 2008 · 235 citations

Learning Management System, E-learning, Innovation Adoption +12

A study of Facebook Groups members’ knowledge sharing

Shih‐Ming Pi, Chen-Huei Chou, Hsiu-Li Liao · Computers in Human Behavior · 2013 · 170 citations

Social Media, Social Networks, Knowledge Sharing +8

Factors That Affect Consumers’ Trust and Continuous Adoption of Online Financial Services

Shih‐Ming Pi, Hsiu-Li Liao, Huimin Chen · International Journal of Business and Management · 2012 · 77 citations · Full text

Customer Satisfaction, Digital Marketing, Consumers ’ Trust +19

An exploratory study of product placement in social media

Su-Houn Liu, Chen-Huei Chou, Hsiu-Li Liao · Internet Research · 2015 · 60 citations

Digital Marketing, Consumer Research, Brand Strategy +21

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