1
Publications
19
Citations
1
H-Index
2008
Active since
Rudiger Hans Kaufmann is an author specializing in interactive marketing, customer satisfaction, and mobile marketing.
Top concepts
MarketingManagementTechnologyMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingMarketing Communication
Publications per year
2008–2008
1
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