Arbuda Sharma

Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability

Vishakha Chauhan, Kelly L. Reddy-Best, Mahim Sagar et al. · Journal of Homosexuality · 2019 · 23 citations

Humanities, Gender Studies, Sexuality Studies +17

Brand identity and culture interaction in the Indian context: a grounded approach

Arbuda Sharma, Sanjay Patro, Harish Chaudhry · Journal of Advances in Management Research · 2021 · 13 citations

Business, Marketing, Marketing Management +10

Marketing sustainable tourism and its policies through community engagement- An Indian context

Arbuda Sharma, Charru Hasti · International Review on Public and Nonprofit Marketing · 2023 · 11 citations

Management, Marketing, Tourism Management +14

Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector

Arbuda Sharma, Murali Krishna Medudula, Sanjay Patro · Global Journal of Flexible Systems Management · 2015 · 10 citations

Management, Marketing, Marketing Management +15