Concepedia

Małgorzata Karpińska-Krakowiak

MK

Statistics

Publications

10

Citations

250

H-Index

10

Active since

2014

Affiliations

University of Łódź(Current)

European University Viadrina

Małgorzata Karpińska-Krakowiak is an author at University of Łódź specializing in marketing, business, and marketing management.

Publications per year

2014–2024

10

Publications

10

Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures

Małgorzata Karpińska-Krakowiak, Martin Eisend · Journal of Advertising · 2024 · 39 citations · Full text

Business, Communication, Marketing +13

Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions

Małgorzata Karpińska-Krakowiak · Journal of Retailing and Consumer Services · 2020 · 38 citations

Business, Marketing, Marketing Management +11

The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media

Małgorzata Karpińska-Krakowiak, Martin Eisend · Journal of Interactive Marketing · 2021 · 28 citations · Full text

Business, Marketing, Marketing Management +14

The effects of religiosity and gender on attitudes and trust toward autonomous vehicles

Artur Modliński, Emilian Gwiaździński, Małgorzata Karpińska-Krakowiak · The Journal of High Technology Management Research · 2022 · 27 citations

Social Sciences, Religion, Social Psychology +11

Popularity of Branded Content in Social Media

Małgorzata Karpińska-Krakowiak, Artur Modliński · Journal of Computer Information Systems · 2018 · 25 citations

Business, Marketing, Marketing Management +13

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