Concepedia
Statistics
Publications
8
Citations
261
H-Index
Active since
1998
Affiliations
Montclair State University(Current)
Princeton University
Baruch College
Mark J. Kay is an author at Montclair State University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementArtsBrandingLogisticsBrand EquityBrand StrategyUrban PlanningBrand Awareness
Publications per year
1998–2019
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio et al. · Journal of Public Policy & Marketing · 2016 · 52 citations
Digital Storytelling, Performance Studies, Organizational Communication +13
Healthcare marketing: what is salient?
Mark J. Kay · International Journal of Pharmaceutical and Healthcare Marketing · 2007 · 40 citations
Health Administration, Customer Satisfaction, Health Care Finance +19
Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain
Anne G. Morris, Alain L. Kornhauser, Mark J. Kay · Transportation Research Record Journal of the Transportation Research Board · 1999 · 39 citations
Logistics Processes, Engineering, Transport Logistic +28
Urban Freight Mobility: Collection of Data on Time, Costs, and Barriers Related to Moving Product into the Central Business District
Anne G. Morris, Alain L. Kornhauser, Mark J. Kay · Transportation Research Record Journal of the Transportation Research Board · 1998 · 35 citations
Urban Freight Mobility, Logistics Processes, Transport Logistic +25
Green teams: A collaborative training model
Mark J. Kay, Sophie A. Kay, Amy R. Tuininga · Journal of Cleaner Production · 2017 · 29 citations
Collaborative Learning, Project Management, Management +6
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