Patricia Mendes dos Santos

Publications

253

Citations

H-Index

2021

Active since

Affiliations

Patricia Mendes dos Santos is an author at Universidade Federal de Lavras specializing in structural equation modeling, brand development, and marketing insights.

ORCID

Top concepts

Structural Equation ModelingBrandingBusinessMarketingManagementPsychologyRegressionStatisticsEngineeringData Science

Publications per year

2021–2021

Publications

Construction of the average variance extracted index for construct validation in structural equation models with adaptive regressions

Patricia Mendes dos Santos, Marcelo Ângelo Cirillo · Communications in Statistics - Simulation and Computation · 2021 · 236 citations

Engineering, Data Science, Robust Statistic +14

Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

Patricia Mendes dos Santos, Marcelo Ângelo Cirillo, Elisa Reis Guimarães · British Food Journal · 2021 · 17 citations

Customer Satisfaction, Digital Marketing, Consumer Study +22

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