Longzhao Zheng

The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing

Longzhao Zheng, Bingrui Huang, Hongfeng Qiu et al. · International Journal of Advertising · 2023 · 54 citations

Social Sciences, Communication, Marketing +13

Teacher Well-Being in Chinese Universities: Examining the Relationship between Challenge—Hindrance Stressors, Job Satisfaction, and Teaching Engagement

Xu Lan, Jing Guo, Longzhao Zheng et al. · International Journal of Environmental Research and Public Health · 2023 · 47 citations · Full text

Education, Higher Education, Teacher Education +13

Exploring the impact of athlete brand image on fans’ behavioural outcomes: the role of emotional attachment and perceived price value

Longzhao Zheng, Ying Xu · International Journal of Sports Marketing and Sponsorship · 2024 · 24 citations

Business, Marketing, Marketing Management +16

Problematic use of social media: The influence of social environmental forces and the mediating role of copresence

Jingshu Zhang, Haiqing Bai, Jinting Lu et al. · Heliyon · 2023 · 14 citations · Full text

Social Sciences, Communication, Sociology +9