23
Publications
3.4K
Citations
19
H-Index
2019
Active since
Oscar Hengxuan is an author at Washington State University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessTourismCommunicationConsumer ResearchHospitality ManagementUser ExperienceCustomer SatisfactionConsumer Behavior
Publications per year
2019–2024
23
23
Oscar Hengxuan, Doğan Gürsoy, G. Christina · Journal of Travel Research · 2020 · 251 citations
Customer Satisfaction, Effort Expectancy, Digital Marketing +23
Rows per page
1–5 of 23