Brit M. Bulah

Institutional work as a key ingredient of food innovation success: The case of plant-based proteins

Brit M. Bulah, Simona O. Negro, Koen Beumer et al. · Environmental Innovation and Societal Transitions · 2023 · 29 citations · Full text

Management, Innovation Management, Organization Studies +17

Incumbent entry modes and entry timing in sustainable niches: The plant-based protein transition in the United States, Netherlands, and United Kingdom

Brit M. Bulah, Maria Tziva, Christina Bidmon et al. · Environmental Innovation and Societal Transitions · 2023 · 26 citations · Full text

Business, Strategic Management, Strategy +17

Diversity and directionality: friends or foes in sustainability transitions?

Brit M. Bulah, Barbara van Mierlo, Koen Beumer et al. · Science and Public Policy · 2024 · 20 citations · Full text

Management, Innovation Management, Innovation +13

Framing for the protein transition: Eight pathways to foster plant-based diets through design

Anna-Louisa Peeters, Nynke Tromp, Brit M. Bulah et al. · Environmental Innovation and Societal Transitions · 2024 · 10 citations · Full text

Agriculture, Nutrition, Nutritional Sciences +10